So today, I'm going to clue you in on how to be an awesome guests who makes sure I have everything I need at my fingertips and not one who turns a blog post into a scavenger hunt. To avoid this scenario (because it's really not fun to do a scavenger hunt with no competition and no prize) consider the below.
What's in a good blog post?
I've polled a bunch of Facebook friends and the consensus is out! A good blog post is like a great cup of coffee. They want it to savor it right down to the last drop.
They like posts that contain...
- Intimate posts about inside things in your life, your writing process, something human
- A post that connects something to your book. For example, Barbara Bettis had a great post about mercenaries for her historical romance. Not too long, lots of great information, and I really wanted to read her book after!
- Character interviews
- Anything that's not just a promo post
- They also like gifts and things to win, too. :)
Edited to add... Don't be afraid to use your name and your book's name in your post as much as possible. Not every sentence, but make sure it's sprinkled nicely. This neat trick is called Search Engine Optimization (SEO). The little robots that search the Internet pick up on these usages. When someone searches your name or your titles, they are more apt to be selected in the overall search! This is the one time you want to be a victim to the robots! I try to add it in for my guests, but it's something to consider going foward.
Ask the blog host/hostess what they need from you. Most will want at the least:
- Book blurb (back cover copy)
- Cover(s) of the book(s) you're promoting.
- Short excerpt. If you write erotic romance or erotica, ask the host/hostess what heat level the prefer
- Bio and picture (if you wish)
- Links: Tell readers where to find you! I did a page of links for all of the main retailers for the book AND for my page, plus my Facebook, Goodreads, Pinterest and Twitter accounts. I keep this on file and then just copy and paste into a document. You can hyperlink or do it the old-fashioned way.
- Some may want a special kind of post like a character interview. You'll need to work out what is wanted or needed.
Please Do NOT...
- Tell the hostess/host they can get your bio off your website.
- Tell the hostess/host they can get your blurb off Amazon.
- Make the hostess/host hunt down your links.
- Make the hostess/host stalk your Facebook page for a cover or banner or anything else.
- Send the hostess/host 67 things and tell them to create something fun! If they want to create something fun, they can go write.
- Ask the hostess/host for character interview questions. They probably don't know your characters.
- Send your hostess/host PDF's to copy and paste. Those suckers are IMPOSSIBLE to copy! The hostess/host of the blog is not going to steal your work. Really. Just send a .doc or .rtf.
- Expect the host/hostess to get links off your sig line in an email. Just have it all ready for him/her.
- Proof read and edit your blurb and excerpt! Personal note...I am an editor in my real life. I realize people make mistakes (I do, all the time) but sending me a post full of errors makes me really twitchy.
- Send something interesting! On my side, it's hard to help my guests connect unrelated, random things when the host/hostess don't know your book or you.
- Send a big .jpeg of your cover. It comes out clearer and the host/hostess can always downsize it if it's too large for the post.
- Send links! Amazon author page, FB author page, Twitter, Pinterest... Check them to make sure they're correct.
- Send your post as early as possible so your host/hostess can start building your post. If you're waiting for links those are easy to insert.
I hope this is helpful! I've had some awesome guests so far, and the rest of September and October are chock-full of fun things. Stay tuned!